International Singer Daler Mehndi Gets Nominated As Brand Ambassador of World Book of Records- London


Personalities of International Music Community and Bollywood congratulate him.

LONDON: The Committee of the World Book of Records appreciates international singer Shri Daler Mehndi’s deeply involvement in classical and western music and his global presence. It has nominated him as Brand Ambassador of the World Book of Records - UK. World Book of Records (WBR) which works from UK, USA, Australia, Mauritius and India with global network. It recognizes potential of talent and capabilities in world records through international certification. It also honours personalities and places of outstanding contribution for humanity and universal peace. This was informed by Shri Santosh Shukla, Supreme Court, Advocate (President, World Book of Records). Being an Indian singer, songwriter, author, record producer, performer and environmentalist, he has been credited with making Bhangra popular worldwide and helping to set up a parallel non-film Indian pop music industry to the pre-Daler era's the then existent Bollywood music. Vocal style and instruments credited him for creating a genre called "Rabbabi", which is a combination of Thumri, Sufi and rock and creating an instrument called "Swar Mandir" that combines influences from the Rabab, Swarmandal and Tanpura. His latest success in Jiyo Re Bahubali Full Song from Bahubali - 2 has been widely viral through social media platforms and in the minds of music lovers in India and abroad. He has been bestowed with record and honour certificate for his achievements by World Book of Records. On being nominated Brand Ambassador of World Book of Records - London, he was congratulated by Shri Virendra Sharma (Member of Parliament, England), Dr. Diwakar Sukul (Chairman, World Book of Records, London), Shri Santosh Shukla, Advocate (President, World Book of Records), Mr. Usmaan Khan (Music Director, Bollywood), Randeep Singh Kohli, Karin Heschl (Vienna - Austria), Dr. Ulrich Berk (Wurttemberg - Germany), M. Vasconcelos da Silva (Sao Paulo - Brazil), Abel J Hernandez (Bogota - Colombia), Anil Audit (Port Louis - Mauritius) and other dignitaries from international scenario.